Unbreak.It

Every piece is unique — like you.

Unbreak.It is the label of Unbreakable Evolution, founded in Milano, Italy in 2007 by artist Silvano Negri. Born in Monza in 1964, Silvano brings a career shaped by some of the most iconic names in lifestyle and culture: creative and commercial director at Vans, Atlantis Snowboard, and Volcom (1993–97), then product manager and creator of the Pacha shop and the first-ever Pacha corner (1999–2004). In 2007, he channeled that creative energy into something entirely his own — a brand built on the belief that every piece of clothing should tell a story, just as every person does.

In 2010, Giorgia Both joined Unbreakable Evolution as product manager, allowing Silvano to focus fully on design. Today, Unbreakable Evolution is a true family brand — Silvano, Giorgia, and their daughters Lara and Mila are building its foundation together. Every product is produced in Italy, with materials sourced entirely in Italy. The result is clothing that carries the craft, the culture, and the character of its origins in every thread.

The Unbreak.It Signature

• Founded Milano, 2007 by artist Silvano Negri
• 100% produced and sourced in Italy
• Family-run: Silvano, Giorgia, Lara & Mila
• Founder background: Vans, Volcom, Atlantis Snowboard, Pacha
• Philosophy: every piece is unique — like you
• Each piece tells a story, as its wearer does