PHO Firenze

Tuscany, distilled into fashion.

PHO Firenze is a Made in Italy brand rooted in the traditions, customs, and spirit of Tuscany — good food, good wine, extraordinary culture, and the timeless beauty of its villages. This is the universe that inspired the brand’s two founders to create something recognizable, sensual, and versatile: fashion that carries the soul of Florence in every piece.

PHO Firenze is the collaboration of two complementary creative forces. Monica Twenty Seven, the whimsical designer, brings a constant search for glamour combined with high-quality production — pieces that are as beautiful to wear as they are to look at. Michela Papucci, a graduate of the prestigious Polimoda fashion school in Florence, represents PHO Firenze to the world with her constant attention to fashion trends and her deep understanding of the international market. Together, they have built a brand that is unmistakably Italian and entirely its own.

The PHO Firenze Signature

• Made in Italy — rooted in the traditions of Tuscany
• Designer: Monica Twenty Seven — glamour meets high-quality production
• Sales & direction: Michela Papucci — Polimoda Florence graduate
• Aesthetic: recognizable, sensual, and versatile
• Inspired by Tuscan culture, landscape, and way of life